CASE STUDIES
We offer comprehensive case studies that provide in-depth insights into how our digital marketing strategies have been successful for our clients. Our case studies feature detailed analysis of our past projects, as well as recommendations and best practices that can be applied to any digital marketing campaign.
1 Campaign. 14 Days. KSH 205,000 Revenue.
Social Media Marketing.
How we transformed KSH 10,000 into a whopping KSH 205,000 in sales within just 14 days using Facebook Ads!
​
Our client, a five-star hotel in Kisumu approached us to promote their Valentine's Day Specials.
​
Here's how we created a campaign that converted into sales:
​
1. Boosting their online presence:
We revamped their page by modifying their page information - enhancing their bio details and curating eye-catching profile picture & banner. By implementing this strategy, we instantly gave their brand an elite look.
​
2. Curating visual pre-eminence:
We designed visually appealing content (Poster & Images) that showcased their establishment in a captivating manner on both Instagram and Facebook to ensure their services stood out from the masses.
​
3. Audience targeting:
We conducted a SWOT analysis and discovered that their previous ads solely relied on generic "boost posts" campaigns, lacking the necessary specificity to reach the right audience. We defined a targeted group of audiences based on factors such as age, location, job titles, education levels, and recreational interests.
​
4. The journey:
With a firm foundation laid, we began to publish strategic posts catering to the D-day that is Valentine's Day while engaging actively with the audience by addressing their comments and queries - fostering authenticity and nurturing customer relationship with their business.
​
5. Lead generation marketing
We initiated an intense lead generation campaign by employing a compelling Facebook ad that enticed potential customers to share their valuable information like their names, email addresses and mobile numbers.
​
6. Follow up & follow through
In liaison with the marketing team, we followed up on potential customers to generate sales.
1 Challenge. 7 Days. 80% Conversion rate.
Social Media Marketing.
Challenges are a great way to spark online conversation about your service or product.
Running challenges on social media is one of the best ways to organically create a buzz around your product/service.
At Rasoa.co, we were able to run a successful challenge for our client to raise awareness for their brand and increase engagement by 80% by employing the following strategies to help with the campaign:
1. Identify your goals. Whether you want to raise awareness, increase your followers/engagement or drive sales, it is essential to have a clear goal in mind to ensure you get exactly what you want out of a challenge.
2. Identify your target audience. Shooting at random hoping to hit a target isn't quite the ideal way to ensure you reach the right market for your brand. Therefore, it's very necessary to segment your audience by demographics, age, location, job titles etc when you want to reach a specific group of people. Remember, marketing to everyone is like marketing to no one, so ensure you niche down and specify the exact audience you would like to target.
3. Identify the right platforms. Ask yourself which digital platforms your specified audience spend most of their time. This is important as it will give your brand a higher chance of being viewed by an audience who are actually interested. Find out where your audience hangs out and run your challenges on those platforms.
4. Set a clear CTA on the challenges. Call to actions are a great way to get your audience to engage in the challenges. You can also encourage your audience to like, comment or share, to spread the word about your brand. Keep them simple and easy to execute.
5. Set a time frame. Every good challenge should have a specific time frame in order to be successful. Time is of the essence and challenges shouldn't run for too long otherwise you will wear out your audience. Keep them on their toes. You can employ urgency and scarcity sales tactics among others to encourage your audience to participate.
6. Analyze and Adapt. To measure the success of your challenges, (ROI) you can review your results or data against your initial goals and also analyze what worked and what didn't and adjust your next challenge accordingly
100+ Reels. 90+ Days. 90% conversions.
Content Marketing.
This case study explores how we successfully implemented a content marketing strategy on Instagram to increase organic reach and drive sales for Luxe Nails Parlour. By focusing on creating engaging and relevant content we were able to effectively connect with their target audience and generate substantial business growth.
1. Goals:
The company's primary objective was to increase brand awareness, engage with a wider audience, and ultimately drive more sales through the use of content marketing on Instagram.
2. Defining the Target Audience:
We identified their target audience as Nail and skincare enthusiasts, primarily millennials and Gen X. Through market research, we discovered that their audience was active on Instagram, making it a perfect platform to engage with potential customers.
3. Strategy and Execution:
We developed a comprehensive content marketing strategy, consisting of the following key elements:
a) Content Planning: We conducted thorough research on their target audience's preferences, interests, and pain points in the skincare and beauty industry. This research informed the creation of a content calendar that combined informative, entertaining, and educational content.
b) High-Quality Visuals: Knowing that Instagram is a visual-centric platform, we invested in creating visually appealing and high-quality content. This included professional product photos, user-generated content, nail desighn videos, step by step tutorials, and motivational quotes.
c) Content Variety: To maintain audience interest and maximize engagement, we developed a diverse mix of content formats, including carousel posts, stories, videos, and user-generated content featuring loyal customers. This allowed for versatility and increased content circulation.
d) Industry Influencer Collaboration: We partnered with Instagram beauty influencers who aligned with the brand values. These collaborations included sponsored posts, endorsements, and giveaways, helping to expand the reach of their content to a wider network.
e) Engagement and Community Building: We actively engaged with their followers by responding promptly to comments, direct messages, and tagging customers in relevant content. This created a sense of community and encouraged user-generated content.
4. Monitoring and Optimization:
We regularly tracked their KPIs, including follower growth, engagement rate, website traffic, and conversion rates. This allowed them to identify successful content types and make data-driven decisions to optimize their strategy continuously. We utilized Instagram analytics and other social media management tools to analyze demographics, geolocation, and content performance.
5. Results:
By leveraging content marketing on Instagram, we achieved exceptional results:
a) Increased Organic Reach: The company witnessed a significant increase in organic reach, with follower growth surpassing 150% within the first three months of implementing their new strategy.
b) Strong Engagement Rates: The engagement rate improved by 80%, demonstrating the effectiveness of their content in capturing the attention and interest of the target audience.
c) Enhanced Sales Performance: The company experienced a 120% increase in website traffic originating from Instagram, resulting in a 90% increase in online sales. The combination of engaging content and optimized call-to-actions led to improved conversions and higher average order values.
6. Conclusion:
This case study highlights the importance of leveraging content marketing on Instagram to increase organic reach and drive sales. By understanding their target audience, creating engaging content, and consistently monitoring and optimizing their strategy, we successfully achieved their marketing goals. This approach can be adapted by businesses across various industries looking to leverage the immense potential of content marketing on Instagram.
